What is SEO ?
SEO is all process optimization and indexing of a website to give the best possible rankings on search engines and directories search.
What’s a search engine ?
A search engine is a website with a device that routes Internet lists and Web sites for inclusion in its database. From this same database, a user can run a query with keywords (or search phrases) so that a search engine displays a list of websites related to its application, in order of relevance.
Why do SEO for a website
With the number of web pages which increases exponentially every day, total pages currently reached 20 billion . The main purpose of referencing a website is to give visibility on search engines to be found more easily by users.
What’s visibility mean ?
We can talk a good visibility of a website when it is among the first 3 pages (or first 30 results) on most search engines.
What’s Natural SEO (Organic)?
The natural SEO (or organic) is a listing where the tags are optimized a website and where they entered manually and individually optimized pages on each engine and directory search.
As opposed to a referral system where there is no optimization and software that automatically registers the pages on search engines, referencing the manual provides the results of a quality far superior.
What is the difference between an engine and directory search ?
The main difference between a search engine and directory search lies in the fact that a directory is managed by humans while an engine is managed by software.
That is to say, a directory for each new page submitted is verified by people who must approve and arrange the appropriate category, while for the engine, the software is based solely on the information contained in your page to rank your site according to its own criteria.
Hence the importance of a good optimization of your web pages.
What are the most popular search engines ?
The engine currently the most popular and most used is still and always Google with 80% traffic . By cons, about a year ago, we witnessed the emancipation of some engines have recently gained a new independence.
Indeed we can see an enormous growth of the group Yahoo ( Altavista, AlltheWeb, Overture ) and the motor giant’s Redmond; MSN (Microsoft Search Network) newly called Bing.
Can a search engine find our website without being indexed ?
Contrary to what many may think, it is impossible for a search engine finds your site by chance. ” It is important to tell the engine that your website exists so that he can include in its database.
How many existing web pages are there on the Internet ?
Currently it amounts to 20 billion the number of existing Web page on the Internet and this figure is increased 7 000 000 additions every day. That is why it is important to take charge referencing its website so that it does not appear as a mere drop in the ocean of the Web.
Can we guarantee a top position on search engines ?
Firstly, using the natural search, it is possible to position a website among the first 3 pages (or the first 30 results) on most search engines with words keywords (or search phrases) most relevant to the content of said site.
But it is also possible to guarantee a first position on the major engines with the “Pay per Clic” based on the principle of purchasing keywords at auction.
What is the Pay per Clic ?
The Pay per Clic is the method used to ensure the appropriate positions on the major search engines by buying a position for a keyword on an auction of keywords.
For example, with Google Adwords you may decide to conduct a targeted campaign by language, country and even in some cases, by region. You can also choose to be displayed on its partner network including, among other AOL and the New York Times .
This way, you gain visibility and you only pay for people who click on your URL, which ensures a qualified traffic and thus a much better ROI (return on investment).
